How To Create The Perfect Promotional Bag For Your Corporate Event

When you are hosting a corporate event, it is your responsibility to make sure that everyone leaves with a favourable view of the company you are representing.

One way to do this is to have a promotional item to hand out to all the attendees. Here are some tips that will help you create the perfect carry bag for your guests.

Make Sure It Is Functional

While carrying a nice looking bag around can be quite fashionable, there are many who place a higher value on functionality.

Always choose something that serves a purpose to the people you are gifting it to.

If you decide to focus on aesthetics alone, you may be seen as the person whose company offers items that people have no use for.

Be Clear About Your Brand

Another common mistake is when corporate event hosts are so focused on offering guests promotional items they will love that they forget branding is the entire point.

There should be no doubt in anyone’s mind when it comes to the company that is represented.

Placing your company logo someplace conspicuous will remind people where they got it from every time they decide to carry it around.

Choose The Right Material

It is not possible to have a bag designed that will appeal to 100% of the attendees, but you should try your best to satisfy the majority.

This is why you must be careful when selecting the material the bag will be made from.

Plastic is often used because it is an economical choice. There are many reasons for this including longevity and environmental impact.

Because plastic is so durable, you can get large amounts of usage from it which means you aren’t constantly needing to buy or use and dispose of other bags.

Keep It Simple

There should not be much more emblazoned on the bag other than your logo.

If you choose a busy print or make the decision to add lots of text and images, it can take away from the message you are trying to send.

Your company is about business and showing your professionalism is an integral part of that.

Make sure that others understand this when looking at your promotional bag by keeping things simple and to the point.

You should choose a bag that has no more than two colours, your logo and a company tagline if you have one.

Anything more than that is unnecessary and may take away from your branding.

Size Matters

If you are placing small items in the bags you are having designed, it can be tempting to choose one that is really small.

While this may seem nice at first glance, something tiny is not likely to be used for other things in the future.

On the other side of that coin, you do not want to select something so large and bulky that using it regularly is not practical.

The idea is to choose an option that is not enormous, yet it should be large enough for everyday items, like a compactable umbrella, a tablet and other everyday gadgets.

This will increase the chances of the bag being used often, which means that more potential customers will have the opportunity to see it.

Promotional bags are a good option for corporate events as they are often seen as gifts, yet they have the dual purpose of promoting a particular company.

If you are looking to use this as an opportunity to build your brand, make sure that you consider all of this information.

When it comes to promotional bags, packing and packaging materials, Pinpak has all of your requirements covered.

If you need something special, save yourself the leg work and the stress and let us find it for you. Our motto has always been “Get the Service You Deserve”.

Please take a look at our website and feel free to make a purchase using our secure shopping portal. 

Or phone us today on 1300 855 571 with your enquiry. 

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